TG-Studio founder Thomas Griem interviewed in Interior Designer Magazine, July 2018 issue. Expert advice on why so many interior designers are designing their own furniture collections and what are the business benefits?
“In my case I envisaged designs of lamps, furniture and rugs that I wanted to source but could not find products I liked enough. The challenges are that prototyping, finding a manufacturer and fine tuning the product are very energy, time and resource (cost) demanding. It will take years of good sales before the investment is returned. In return though there is a element of recognition for clients, an enforcement as designer having products available on the market” – Thomas Griem, founder of TG Studio.